B-onfire offers corporate facilitation with focus on brand-, innovation- and community building. A special focus lies on the holistic approach. The work on hard facts like vision, strategy, action plans is combined with the work on soft facts like identity, values, behavior and culture. The objective is to co-create smart and meaningful business and personal solutions. To get more concrete please find some portfolio activities below.
The work on organizational brands and strategy is identity based referring to the philosophy of Brand Sourcing. This means the process starts with a deep understanding of the organizational ‚DNA‘ and an exploration of an archetypical structure of its identity. The resulting brand archetype is a powerful navigator for a successful brand positioning, strategy and communication. It allows an authentic representation of the organization and relates to different stakeholders on a value based deep emotional level.
The Team Journey is a team building concept which includes StoryWork – the work with narratives – to emerge a collective story defining the role of the team within an organization, making current patterns transparent and transforming them in a visionary new collective story. The co-creative approach leads into high team engagement and aims to be grounded in the individual contribution to tackle current business challenges.
Each individual bears a broad set of stories. Through Personal Branding B-onfire supports individuals in change processes, entrepreneurial or business challenges connecting to a congruent – a True story. Result is an inner awareness of personal vision, archetypical structure and ’superpowers‘ and its authentic communication to the outer world.